Alex Moret, Shannon Dixon and their kids
Owners/Operators - Simply Merino
We had the opportunity to sit down and chat with Shannon Dixon and Alex Moret, the dynamic team behind the success of Simply Merino. Simply Merino was born out of the desire to create a product that was better for their family and better for the planet. After a casual chat with a friend who no longer had a desire to run her business, Shannon and Alex decided to take the plunge to purchase the business and over the past 7 years have built it into the success it is today.
Can you tell us the origins of your business?
Shannon - I was working as a teacher and a friend with a small kids apparel business decided she no longer had a desire to run it. I said to Alex ‘Do we want to do this?’ and our journey began. We had two small children at the time, and being aware of the materials used in kids' sleepwear, and knowing that fire retardant chemicals are added to the materials, acquiring Simply Merino was a natural decision.
What is your vision for SImply Merino?
Our mission is to produce well made, beautiful, and functional garments made only from 100% Merino wool. We have a zero-waste goal for everything that we produce.